Although I've seen this guy talk before, it was really a refreshing and delightfull talk, he is and stays the master of entertainment (amongst designers). Joshua Davis is a designer writing generative programs that output designs. He generates what couldn't ever be done by hand manually. Rules and parameters define the output and are essentially the essence of the designproces. Triggering the proces but not being able to control it is what Josh loves in his way of working, inspired loosely on the conceptual work of Jackson Pollock
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